Women in Innovation’s Fearless Female Founder 2025 Award celebrates leaders who build with courage, deliver with impact, and lift others as they rise. This year, that honour goes to Amy Smith—co-founder and CMO of Secure State Consultants. She was named finalist amongst a list of courageous and driven female founders and was ultimately named the recipient of the Westpac Elevate award.
Amy’s story isn’t a neat line; it’s a rich braid of technology, creativity, and community. She’s the strategic driver behind Secure State’s human-centred cyber practice and the brand mind guiding xClave, our secure, sovereign cloud platform built for organisations that handle sensitive data. She’s also the entrepreneur who has scaled a high-end salon brand devoted to craft, care, and client confidence. Different worlds, same philosophy: people first, excellence always.
“I’m proud to be a catalyst, not a coder. My job is to connect people, ideas and safeguards—so more Australians can do their best work, safely.” — Amy Smith
✨ 2025 Grant Winners ✨
$60K Scale Up — Placements Plus | Jo Schneider
$20K Accelerate — Mirror XR | Christel Cherryadi
$20K Accelerate — River Murray Dark Sky Tours | Kelly Kellykuhl
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